Selling The Fantasy
Published: Wed, 12/17/14
Hi
Those of us who are in good shape usually
work our butts off for it.
Physically, mentally, emotionally and spiritually...
same is true for all of them.
We're also not mythical figures. I have happy times,
disappointments, heartaches, fears, joy...just like everyone else.
The
difference is, I operate from a base of security
and peace within
myself. I have learned to make my body
an ally, not an enemy to be
conquered.
I'm not going to run marathons, although I'm sure
I could if it became a priority.
And
I'm not going to be on the cover of a fitness magazine.
There's an
interplay between genes and habits and the energy
we emit that make up
how a person will look.
I don't have the genes and don't work hard
enough
to make Men's Health.
But 95% of the time, I'll match my
energy with anyone's.
I try and make it a habit to feel great and
to treat my fellow
human beings with the respect and regard we all
deserve.
See, here's where the fantasy meets the reality.
Fantasies are things we know will likely never come true,
but we play
the game anyway as a form of escapism.
Lottery tickets. And many diet
and exercise plans.
Deep down, we know it's not going to work.
But we
feed the fantasy.
I won't sell that fantasy. I "grew up" in the
marketing
industry with a company that had a certain degree of hype,
and
painted a sometimes unrealistic picture.
But at its core it also
treated its customers with respect.
It told the truth about the
important stuff, which is,
to quote Jim Rohn...
"For things to change, you have to change."
And some people really did get life changing results.
The
"fantasy" I'm selling, which really isn't fantasy
because it's a
genuine possibility, is confidence and competence.
It's a sense of
wellness and wholeness.
It's supported by a healthy self-respect.
And moving past
hurts from the past so we don't have to drag our bad
habits
into the present.
And it's supported by replacing bad
habits with smart,
healthy exercise, eating in ways that nourish our
body and spirit.
And being part of a community that holds each other
accountable, but does so with love and honor.
The weight loss is a by-product of health.
Not an end in and of itself.
And that's why you get to keep the results,
not lose them when you jump off the "miracle cure."
If you are doing anything other than those things, you really
are trying to live the fantasy.
And we know how that ends.
*** ***
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it's ready.
Much Love,
Larry
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